The Design Method: A Philosophy and Process for Functional Visual Communication baixar o livro de graça

Feeling uninspired? That shouldn t keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In"The Design Method, "you ll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB."The Design Method"will teach you a proven, repeatable process for solving visual communication problems. In this book, you will learn: - Ways to conduct research and gain insight into your clients situations -A process for establishing strategies and plans for your projects -How to develop a cohesive concept and visual direction for each client/job -An iterative approach to prototype, test, refine, and produce effective design -Techniques for presenting and documenting creative work -Tips for making your design studio operate efficiently and consistently "