Five years ago, Jennifer Jansch had a dream: to start her own environmentally-friendly businessbut there was a slight problem. She didn t have a concrete idea of where to begin. "Dreamcatcher" is her success story of her sustainable fashion startup, Bag-all, which she launched on a shoestring budget out of her living room in two short years. Today, Bag-all retails its customized, reusable bags throughout the United States, as well as in twenty-five countries around the world. Lavishly designed and deeply personal, "Dreamcatcher" is a hybrid how-to business guide and inspirational book that provides an invaluable roadmap for any lay person with a passion who may not have business trainingit presumes only that you begin with a dream (even if you have no idea what it looks like), and takes on the journey from there. Through the story of Bag-all, learn the tips and tricks behind: Discovering the right idea for your business Starting on a shoestring budget Creating products without prior knowledge Marketing and selling your brand Having the courage to do business your way, and more. This intimate and step-by-step account of the challenges and joys of launching one s own business encourages readers to chart their own course, trust their own instinct, realize their dream, and discover their life purpose."